J.M. Lozano “Best Legislative Incumbent Campaign” of 2012

One of Lozano’s first moves as a Republican had been to hire consultant Steve Ray, who’s emerged in recent years as the top GOP strategist in South Texas. Ray, a former reporter for the Corpus Christi newspaper and the chain that owns it, knew that Lozano probably wouldn’t survive if he depended exclusively on establishment Republicans and independents for support in his maiden voyage with his new party. So Lozano’s camp reached out to Democrats – and despite the inevitable harsh criticism that would come from hard-core Democratic loyalists – the incumbent persuaded a significant number to cross party lines to support him in the first election this spring and the runoff this summer if they hadn’t voted in the Democratic primary in May.

Read More: http://www.capitolinside.com/best-runoff2012.htm#Lozano